Eyelash Makeup Artist (669) 342-0020

There's something so satisfying about giving your clients the deepest, darkest set you can. Whether it's sky-high length they're after, or full, fluffy volume, a dark, dense lash line is always welcome. But how do you give sky-scraper height  and  ultra-black density without overloading your clients' natural lashes? With Sugarlash PRO Flat Lashes, of course. Our Flat Lashes have a wide, flat base that increases the appearance of density at the lash line without adding extra weight, so your 0.15mm look like 0.20mm, and your 0.18mm look like 0.25mm. And because they're lighter than they look, you can give your clients the length they crave with added thickness as a bonus. Plus, the flattened base provides more surface area for bonding, meaning better retention, and less opportunity for the extension to twist or turn on the natural lash. Flat Lashes are tapered for less than 1/3 of the lash length, giving the appearance of thickness almost to th...

As a business owner, collaborating with local influencers is a powerful and often cost-effective way to get your work shown to a wider audience. You provide free lash services to a local celebrity, influencer—even a friend with a wide social media reach—and in return they give you a shout-out on social media, a blog post about their experience with lash extensions, or photo content for your website. If all goes well, the new followers start rolling in—and better yet—the new customers. But planning a collab can be a bit daunting if you’ve never done it before. Who do you ask? HOW do you ask? What happens  after  you’ve asked? So we’ve put together a few hints to help you plan a successful social media collab to expand your reach and turn an influencer’s audience into  your  new customers. As you're reading this you might already have the perfect co-collaborator in mind—awesome! You're half-way there! But whether your search is over or it's just begun, ...

Eyelash enhancement is a slippery slope. First, you spend hundreds of dollars in search of the  perfect mascara . Then you start waking up early to apply  false lashes  every morning. And if you're still not satisfied, you fully commit to your fringe and take the plunge to get eyelash extensions. If you haven't tried them yet, brace yourself for a full-blown addiction. Eyelash extensions are the flirty, sex-kitteny cousin of acrylic nails — they require consistent upkeep. The best ones look totally real, and if you go to the wrong tech, you could be putting yourself at risk for permanent damage. We interviewed extension experts Kim Jaynes and Erin Taylor of  Borboleta Beauty , a luxury lash training and retail brand, to find out everything you need to know before you go for your first appointment.    

Instagram is one of the social media platforms that has taken the world by storm. Over 600 million followers can’t be wrong! I know for me, in the beauty industry, Instagram is a game changer. People, along with brands, can now have a broader and more extensive audience of not only friends and family, but also potential clients and business connections from around the world. The possibilities are endless! At its core, it’s a FREE way to communicate, explore and be creative with pictures and videos. Curate Stunning Visual Content With our iPhone devices, we are all photographers, curators and storytellers with this app. When I was introduced to it, I was such a voyeur… I still am. I was dazzled by all the talented makeup artists out there – professional or not. Even more than FB, I felt that this medium was where I needed to be. Don’t get me wrong, FB is still a great and valid space for brands, businesses and people, but visually speaking…  Instagram is the ‘JAM’ ! You pos...

To many brides, having a great  bachelorette party  is an important part of getting married. It’s a time to bond with your closest friends and mark a significant moment in your life. Plus, it’s a chance to really cut loose without your great aunt Nancy and  future mother-in-law  keeping a watchful eye over the proceedings. But let’s face it, a lot of what happens at a bachelorette is pretty sexist. Maybe it’s just because we were late to the game:  Bachelor parties  have been happening  since the 5th century BCE —really—whereas bachelorette parties didn’t make it to the scene until over 2,000 years later, with the women’s revolution of the 1960s. But why should a night meant to give us the same opportunity to celebrate as men—that has its roots in a revolution of female independence—reduce us all to penis straws and male strippers? We’re better than that, ladies. There’s no problem with getting wild and having a great time—you deserve it, especial...

It may sound counterintuitive, but learning about makeup has done wonders for my confidence. In the formative years of my beauty education, I turned to bloggers (and YouTubers) for nearly all of my makeup- and skin care-related qualms. They helped me appreciate what makeup could do for me more than any celebrity or brand ever could. I felt like they were my virtual friends (maybe a little strange?) — so much more tangible and relatable than a glamorized model on the pages of a glossy magazine. Through a little screen, they taught me the two-color smoky eye, the perfect cat-eye flick, and how to embrace my imperfections and put my best face forward every day. I'm not the only one who has turned to these Internet stars. You'd be hard-pressed to find a beauty novice (or expert) who can't thank a blogger for teaching her a thing or two about makeup. Our very own beauty writer Maria Del Russo...

Making makeup mistake is easy. You probably know that exaggerated eye shadow or mismatched foundation is unflattering. There is no worse nightmare for makeup fans than realizing their lip liner or under-eye concealer is showing. It turns out that choosing the right makeup for your skin can help you avoid troubles on how your makeup looks. It also helps you avoid damaging your skin when it comes into close contact with the wrong ingredients and formulas. Based on products like your foundation, blush, eye shadow or concealer, it’s better to match them with your skin needs. How do you determine the best product for your skin type? First, determine your skin type Whether you’re looking for an overhaul skin care regimen or just the foundation, it’s very important to understand your skin type. The basic skin types are normal, dry, oily or combination. Though this is the basic there are nine different skin types that may sound the same, but behave differently depending on the makeup ...