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Showing posts from October, 2017

PRODUCT FEATURE: FLAT LASHES:

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There's something so satisfying about giving your clients the deepest, darkest set you can. Whether it's sky-high length they're after, or full, fluffy volume, a dark, dense lash line is always welcome. But how do you give sky-scraper height  and  ultra-black density without overloading your clients' natural lashes? With Sugarlash PRO Flat Lashes, of course. Our Flat Lashes have a wide, flat base that increases the appearance of density at the lash line without adding extra weight, so your 0.15mm look like 0.20mm, and your 0.18mm look like 0.25mm. And because they're lighter than they look, you can give your clients the length they crave with added thickness as a bonus. Plus, the flattened base provides more surface area for bonding, meaning better retention, and less opportunity for the extension to twist or turn on the natural lash. Flat Lashes are tapered for less than 1/3 of the lash length, giving the appearance of thickness almost to the very en

TEN TIPS FOR PLANNING A SUCCESSFUL COLLAB:

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As a business owner, collaborating with local influencers is a powerful and often cost-effective way to get your work shown to a wider audience. You provide free lash services to a local celebrity, influencer—even a friend with a wide social media reach—and in return they give you a shout-out on social media, a blog post about their experience with lash extensions, or photo content for your website. If all goes well, the new followers start rolling in—and better yet—the new customers. But planning a collab can be a bit daunting if you’ve never done it before. Who do you ask? HOW do you ask? What happens  after  you’ve asked? So we’ve put together a few hints to help you plan a successful social media collab to expand your reach and turn an influencer’s audience into  your  new customers. As you're reading this you might already have the perfect co-collaborator in mind—awesome! You're half-way there! But whether your search is over or it's just begun, there are a

The 10 Rules of Eyelash Extensions You Need to Know:

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Eyelash enhancement is a slippery slope. First, you spend hundreds of dollars in search of the  perfect mascara . Then you start waking up early to apply  false lashes  every morning. And if you're still not satisfied, you fully commit to your fringe and take the plunge to get eyelash extensions. If you haven't tried them yet, brace yourself for a full-blown addiction. Eyelash extensions are the flirty, sex-kitteny cousin of acrylic nails — they require consistent upkeep. The best ones look totally real, and if you go to the wrong tech, you could be putting yourself at risk for permanent damage. We interviewed extension experts Kim Jaynes and Erin Taylor of  Borboleta Beauty , a luxury lash training and retail brand, to find out everything you need to know before you go for your first appointment.